27th March 2012. A black-tie prestigious event at the Traverse theatre in Edinburgh. Special guests, sports personalities, musicians, journalists and other corporates all invited. 

The film was screened after a champagne reception and afterwards the guests were invited up to the KPMG boardroom in the shadow of Edinburgh Castle for drinks, food and a Question and Answer session with Ken Buchanan and Jamie Steedman.

The night was a huge success in promotion for the film and ever since people have been emailing Jamie Steedman to ask when the film will be distributed. 

A huge thanks to everyone at KPMG!

On the morning of the film screening, Jamie Steedman was stopped by a member of the box office from the Traverse theatre when he was on his way to the screening room who told him that because of the article in the Evening News the day before the phone had been ringing and had to be taken off the hook from people wanting to buy tickets for the screening. This could not be done as it was a private screening. 

Since the film screening Jamie Steedman has been inundated with people emailing him asking when the film is going to be released, how they can watch it and if they can buy it on DVD. 

In August 2012, Jamie Steedman was contacted by BoxNation Television Station and asked if they could broadcast the film in the lead up to the Burns v Mitchell fight. 

With all these factors it becomes clear that there is a huge audience of people out there wanting to see the film. There is a ready made audience waiting to watch the film and all that needs done is minimal marketing to distribute the film.